15-second countdown ads could be the new killer format

GUEST: Luxury Italian retailer Yoox has announced it is running an exciting new type of pre-roll ad on YouTube: 15-second buy-it-or-lose-it offers. The company will be runnign the ads until mid-December in a few regions globally. The ads are 15-second countdowns featuring a unique product, so. The user has to make a decision to buy on […]